From a mother to another

Not long after we had Lottie that the devastating images of the little Syrian refugee boy’s body washed up on the beach in Turkey.

This, I’m pretty sure, was shocking to everyone who saw it.

Before we’d had Lottie, I would have been devestated to see such an image.

But after becoming a mum, the image had a different impact – one of fear. I’m in no doubt that the boy’s parents were doing everything they possibly could to make a better life for him. All parents want to make the best possible life for their children. But in escaping terror and searching for a better life, they in fact led their son to the ultimate danger.

A small boy in the refugee camp in the Bekka Valley

It was then that I realised just how fragile life is. How we must do everything in our power to protect our little ones and keep them safe. My family is lucky that we live in luxury compared to many in the world and I wish all babies could have the priveleges that my daughter has.

So when I saw JoJo Maman Bebe’s new campaign From a Mother to Another, I loved the idea. The company is helping vulnerable families in the UK via the Trussell Trusts food banks, and Syrian refugees living in Lebanon.


The company is aiming to get thousands of parents involved in donating children’s clothes. They are running the campaign now leading up to Mother’s Day, ending on March 5th 2016.


  • Make up two or more complete outfits of unwanted clothes in sizes 0-6 years.

donation example


  • Wash and check that the clothes make a perfect outfit that you would be proud to dress your own child in.
  • Place in a clear plastic bag and label with size/sex/season. E.g. 0-3mths/unisex/summer.

donation example packaged

  • Deliver to a JoJo store between 2nd February and 5th March 2016.

JoJo Maman Bebe is offering a £5 thank you gift voucher when two or more unwanted or outgrown good quality outfits are donated to store. (One voucher per customer. Valid with a £35 minimum

WHAT WILL JOJO DO NEXTdonation example

  • They will double check all donations and where necessary will add extra items. They will then
    pack into gorgeous gift bags to deliver to partner charities for distribution.
  • Jojo will cover the cost for sorting staff and all delivery costs to charity partners, as well as all the shipping costs, import tax and onward distribution to the Syrian refugees in Lebanon.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.